I think lines like this are becoming all too common at the world merchant and smith:
65. Mask 1000 the bronze mask of a sahuagin prince
Basically what people are doing is blasting through the zones, grabbing all the quest items, hitting the coin mobs, and then selling them at the smith. I'm guilty of this too ... I have a whole routine I do to get maximum coinage in minimal time that involves selling these quest items.
I think making these items sell for a lot at the smith was initially great to drum up interest in the zones, but maybe its time to make the poor sahuagin prince's mask sell for a wee-bit less? On the other hand maybe this is too late ... I get the feeling everyone has 1M+ coins now floating around so who really cares.