So every summer we hear the same things on Arctic: the playerbase is shrinking, no one wants to play because of [insert complaint here], I can't find a group.
I have a suggestion:
I think that on Memorial day weekend we should wipe the game - EVERY YEAR - then, from Memorial Day to Labor day the immortal staff should just ignore players completely. Allow multi-playing, botting, killing people into oblivion, gear storing, whatever. The only rule is that you can't crash the game. On Labor Day we should wipe again, but with regular rules and interventions. Staffers can experiment with massive changes during the summer because its a chaos wipe and it doesn't really matter anyway. Besides, if your legend barbarian gets murdered back to level 1 you can always go outside, grill some meat and drink a beer and remember there is MUCH MORE to life than slaying text dragons. Besides, it all starts over when it gets colder...